AI, Hyper-personalisation and Design
Episode 2
Our latest episode of Designing for Humans in the Loop! šļø has just been published.
This time, we sat down with Barry Saunders, partner at MXA Consulting, to explore the fascinating world of hyper-personalisation in design. Barry brought his wealth of experience working with SMEs on digital strategy, data, CRMs, and product strategy to the tableāand trust me, his insights are pure gold.
Spoiler alert: Itās not about fancy frameworks or new AI methods. Instead, itās about staying humble, understanding your sector, and critically thinking through how design can create real impact. Barryās perspective is a breath of fresh air, reminding us how fortunate we are to be designers in such transformative times.
My co-host, Taryn, and I thoroughly enjoyed this conversationāone that could have easily lasted all day!
Taryn / Justin
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